{"id":1938,"date":"2023-10-02T16:35:31","date_gmt":"2023-10-02T09:35:31","guid":{"rendered":"https:\/\/ntg.dangnhapfun88.org\/?p=1938"},"modified":"2024-08-13T14:05:05","modified_gmt":"2024-08-13T07:05:05","slug":"nganh-marketing","status":"publish","type":"post","link":"https:\/\/dangnhapfun88.org\/nganh-marketing\/","title":{"rendered":"Ng\u00e0nh Marketing"},"content":{"rendered":"

Ng\u00e0nh Marketing<\/span><\/strong><\/h1>\n

Trong cu\u1ed9c \u0111\u1ed5 b\u1ed9 m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng nghi\u1ec7p 4.0, c\u00e1c h\u00ecnh th\u1ee9c Marketing \u2013 Truy\u1ec1n th\u00f4ng \u0111ang d\u1ea7n ph\u00e1t huy vai tr\u00f2 c\u1ee7a m\u00ecnh. Ng\u00e0nh ngh\u1ec1 n\u00e0y ch\u00ednh l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng, ph\u00e1t tri\u1ec3n r\u1ea5t nhanh trong t\u01b0\u01a1ng lai nh\u1edd c\u00e1c y\u1ebfu t\u1ed1 thu\u1eadn l\u1ee3i nh\u01b0: chi ph\u00ed th\u1ea5p nh\u01b0ng l\u1ea1i ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. S\u1edf h\u1eefu ki\u1ebfn th\u1ee9c k\u1ef9 n\u0103ng marketing s\u1ebd l\u00e0 c\u00e1nh c\u1eeda m\u1edf ra s\u1ef1 nghi\u1ec7p cho b\u1ea1n v\u00ec v\u1eady m\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u b\u1ea1n tr\u1ebb l\u1ef1a ch\u1ecdn theo h\u1ecdc ng\u00e0nh marketing.<\/p>\n

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1. T\u00ecm hi\u1ec3u ng\u00e0nh Marketing<\/strong><\/span><\/h2>\n

Marketing\u00a0<\/strong>l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd th\u00f4ng qua qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch thu v\u1ec1 gi\u00e1 tr\u1ecb l\u1ee3i \u00edch cho doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra. M\u1ee5c ti\u00eau cao nh\u1ea5t c\u1ee7a Marketing ch\u00ednh l\u00e0 tr\u1edf th\u00e0nh chi\u1ebfc c\u1ea7u n\u1ed1i b\u1ec1n ch\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Ng\u00e0nh Marketing \u0111\u00e0o t\u1ea1o m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 Marketing hi\u1ec7n \u0111\u1ea1i, bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, t\u1ed5 ch\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n…<\/p>\n

Theo h\u1ecdc ng\u00e0nh Marketing, sinh vi\u00ean s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng; nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng; ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3; nh\u1ea1y b\u00e9n nh\u1eadn bi\u1ebft c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u2026<\/p>\n

2. Ph\u00e2n lo\u1ea1i Marketing<\/strong><\/span><\/h2>\n

SEO<\/strong><\/p>\n

SEO l\u00e0 h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a c\u1ee7a website trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing, C\u1ed1c C\u1ed1c,…<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u Marketer \u00e1p d\u1ee5ng nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng quan t\u00e2m. Vi\u1ec7c t\u1ed1i \u01b0u trang web trong SEO gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u chi ph\u00ed, th\u1eadm ch\u00ed c\u00f2n mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

Blog Marketing<\/strong><\/p>\n

Ngo\u00e0i trang web th\u00ec blog doanh nghi\u1ec7p c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c Marketing hi\u1ec7u qu\u1ea3. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng trang n\u00e0y \u0111\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c th\u00f4ng tin chia s\u1ebb h\u1eefu \u00edch, ki\u1ebfn th\u1ee9c c\u1ea7n bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang kinh doanh. C\u0169ng t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 t\u0103ng th\u00eam s\u1ee9c \u1ea3nh h\u01b0\u1edfng, duy tr\u00ec v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n

Social Marketing<\/strong><\/p>\n

Social Marketing gi\u00fap doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi nhau m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Marketing. Nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng nh\u01b0: Facebook, Zalo, Twitter, Instagram,\u2026 \u0110\u1eb7c bi\u1ec7t, c\u0169ng nh\u1edd k\u00eanh n\u00e0y m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

Print Marketing<\/strong><\/p>\n

Vi\u1ec7c Marketing th\u00f4ng qua h\u00ecnh th\u1ee9c b\u00e1o ch\u00ed, \u1ea5n ph\u1ea9m hi\u1ec7n nay v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao. Theo nghi\u00ean c\u1ee9u, v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng k\u00fd mua \u1ea5n ph\u1ea9m b\u00e1o, t\u1ea1o ch\u00ed. Th\u1eadm ch\u00ed c\u0169ng theo d\u00f5i nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean trang b\u00e1o \u0111i\u1ec7n t\u1eed.<\/p>\n

SEM<\/strong><\/p>\n

SEM\u00a0\u0111\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c gi\u00fap h\u00ecnh \u1ea3nh v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p nhi\u1ec1u nh\u1ea5t t\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1ch \u0111\u01b0\u1eddng d\u1eabn li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang website c\u1ee7a m\u00ecnh.<\/p>\n

Video Marketing<\/strong><\/p>\n

V\u1ec1 b\u1ea3n ch\u1ea5t\u00a0Video Marketing v\u00e0 Social Marketing c\u00f3 v\u1ebb gi\u1ed1ng nhau, tuy nhi\u00ean, kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1ea7m l\u1eabn v\u00e0 g\u1ed9p hai h\u00ecnh th\u1ee9c n\u00e0y l\u00e0m m\u1ed9t. V\u00ec tr\u00ean th\u1ef1c t\u1ebf h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay \u0111\u00e3 th\u00f4ng th\u00e1i h\u01a1n r\u1ea5t nhi\u1ec1u, h\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 th\u01b0\u1eddng \u0111\u1eafn \u0111o tr\u01b0\u1edbc nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u00f3. S\u1eed d\u1ee5ng Video Marketing gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. H\u01a1n th\u1ebf, trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing th\u00ec video c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u.<\/p>\n

Email Marketing<\/strong><\/p>\n

Email Marketing l\u00e0 c\u00e1ch th\u1ee9c gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp. Ngo\u00e0i ra, h\u00ecnh th\u1ee9c n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eb1m m\u1ee5c \u0111\u00edch ch\u0103m s\u00f3c t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Th\u00f4ng th\u01b0\u1eddng n\u1ed9i dung c\u1ee7a email Marketing d\u00f9ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng h\u00e0nh vi mang \u0111\u1ebfn l\u1ee3i \u00edch cho doanh nghi\u1ec7p.<\/p>\n

Brand Marketing<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh Marketing \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p quan t\u00e2m nhi\u1ec1u nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean c\u00e1c qu\u00e1 tr\u00ecnh \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. L\u00e0m Brand Marketing c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 k\u1ec3 chuy\u1ec7n, s\u00e1ng t\u1ea1o hay k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u00fap \u201cch\u1ea1m\u201d t\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u in s\u00e2u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00e1ch sau: t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, s\u1ef1 ki\u1ec7n, tham gia tri\u1ec3n l\u00e3m, l\u00e0m Marketing ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n

3. Ng\u00e0nh Marketing h\u1ecdc nh\u1eefng chuy\u00ean ng\u00e0nh g\u00ec?<\/strong><\/span><\/h2>\n

Digital Marketing (Marketing c\u00f4ng ngh\u1ec7 s\u1ed1)<\/strong><\/p>\n

Digital Marketing l\u00e0 m\u1ed9t chuy\u00ean ng\u00e0nh quan tr\u1ecdng trong Marketing, t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing. Sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc v\u1ec1 SEO, SEM, Email Marketing, Content Marketing, Social Media Marketing v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o s\u1ed1 nh\u01b0 Google Ads, Facebook Ads. Sinh vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 t\u1ea1o, th\u1ef1c hi\u1ec7n v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn.<\/p>\n

Marketing Communications (Truy\u1ec1n th\u00f4ng Marketing)<\/strong><\/p>\n

Chuy\u00ean ng\u00e0nh n\u00e0y s\u1ebd \u0111\u00e0o t\u1ea1o s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, ca\u0301c ki\u00ea\u0301n th\u01b0\u0301c c\u01a1 ba\u0309n v\u00ea\u0300 kinh t\u00ea\u0301 – xa\u0303 h\u00f4\u0323i, qua\u0309n tri\u0323 doanh nghi\u00ea\u0323p, nh\u01b0\u0303ng ky\u0303 n\u0103ng chuy\u00ean s\u00e2u v\u00ea\u0300 truy\u1ec1n th\u00f4ng marketing, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch , d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u…\u00a0C\u00e1c m\u00f4n h\u1ecdc ti\u00eau bi\u1ec3u nh\u01b0: Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p, Chi\u1ebfn l\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, Marketing tr\u1ef1c ti\u1ebfp, X\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, Qu\u1ea3ng c\u00e1o v\u00e0 thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o…Sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

Marketing Management (Qu\u1ea3n tr\u1ecb Marketing)<\/strong><\/p>\n

Chuy\u00ean ng\u00e0nh n\u00e0y s\u1ebd trang b\u1ecb cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd, ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch, l\u1eadp k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m tra vi\u1ec7c thi h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c Marketing… C\u00e1c m\u00f4n h\u1ecdc c\u1ee7a chuy\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing g\u1ed3m:\u00a0Qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m, Nghi\u00ean c\u1ee9u Marketing, Qu\u1ea3n tr\u1ecb k\u00eanh ph\u00e2n ph\u1ed1i, Digital Marketing, Marketing qu\u1ed1c t\u1ebf, Marketing d\u1ecbch v\u1ee5, Chi\u1ebfn l\u01b0\u1ee3c Marketing cho th\u1ebf gi\u1edbi m\u1ea1ng…<\/p>\n

Brand Management (Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u)<\/strong><\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chuy\u00ean ng\u00e0nh t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng, duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u00f4n h\u1ecdc nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Sinh vi\u00ean s\u1ebd h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u1ea9m \u0111\u1ecbnh gi\u00e1<\/strong><\/p>\n

Pricing Strategy l\u00e0 m\u1ed9t chuy\u00ean ng\u00e0nh quan tr\u1ecdng trong Marketing, n\u01a1i sinh vi\u00ean h\u1ecdc c\u00e1ch x\u00e1c \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed, c\u1ea1nh tranh, gi\u00e1 tr\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc th\u01b0\u1eddng bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, v\u00e0 qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3 trong m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i.<\/p>\n

Marketing Th\u01b0\u01a1ng m\u1ea1i<\/strong><\/p>\n

Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Marketing Th\u01b0\u01a1ng m\u1ea1i l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u khi\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m t\u1ea1o ra kh\u1ea3 n\u0103ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb \u0111\u1ec3 th\u1ecfa m\u00e3n m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 th\u01b0\u01a1ng m\u1ea1i v\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a Marketing th\u01b0\u01a1ng m\u1ea1i \u0111\u00f3 l\u00e0: B\u1ea3o \u0111\u1ea3m l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a doanh nghi\u1ec7p khi tham gia v\u00e0o qu\u00e1 tr\u00ecnh kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Chuy\u00ean ng\u00e0nh n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1: H\u00e0nh vi kh\u00e1ch h\u00e0ng; Nghi\u00ean c\u1ee9u marketing; Marketing qu\u1ed1c t\u1ebf; Marketing t\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c (B2B) v\u00e0 quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trong cung \u1ee9ng gi\u00e1 tr\u1ecb; Truy\u1ec1n th\u00f4ng marketing v\u00e0 x\u00fac ti\u1ebfn; Ph\u00e2n t\u00edch, ra quy\u1ebft \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c tri\u1ec3n khai c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing s\u1ea3n ph\u1ea9m, gi\u00e1, ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i trong kinh doanh th\u01b0\u01a1ng m\u1ea1i b\u00e1n bu\u00f4n, b\u00e1n l\u1ebb…<\/p>\n

4. H\u1ecdc Marketing ra l\u00e0m g\u00ec?<\/strong><\/span><\/h2>\n

Qu\u1ea3ng c\u00e1o (Advertising)<\/strong><\/h3>\n

B\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o trong doanh nghi\u1ec7p s\u1ebd c\u00f3 nhi\u1ec7m v\u1ee5 \u0111\u1ea3m nhi\u1ec7m c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n truy\u1ec1n th\u00f4ng cho \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

Quan h\u1ec7 c\u00f4ng ch\u00fang <\/strong>(Community Involvement hay Public Relations)<\/strong><\/p>\n

V\u1ecb tr\u00ed n\u00e0y s\u1ebd \u0111\u1ea3m nh\u1eadn vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. H\u01a1n th\u1ebf, quan h\u1ec7 c\u00f4ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 gi\u00fap k\u1ebft n\u1ed1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1edd nh\u1eefng n\u1ed9i dung PR x\u00fac t\u00edch, ch\u00e2n th\u1ef1c v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/p>\n

Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (Customer service)<\/strong><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, Marketing c\u0169ng g\u00f3p ph\u1ea7n trong vi\u1ec7c \u0111\u01b0a ra nh\u1eefng ch\u00ednh s\u00e1ch gi\u00fap h\u1ed7 tr\u1ee3 v\u00e0 l\u1eddi g\u00f3p \u00fd d\u00e0nh cho kh\u00e1ch h\u00e0ng. Trong m\u1ed9t doanh nghi\u1ec7p vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 c\u1ea7n l\u00e0m \u1edf kh\u00e2u tr\u01b0\u1edbc b\u00e1n m\u00e0 c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf c\u1ea3 kh\u00e2u trong v\u00e0 sau b\u00e1n.<\/p>\n

Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, th\u1eadm ch\u00ed c\u00f2n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i s\u1ebd khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n in s\u00e2u trong t\u00e2m tr\u00ed h\u1ecd h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a s\u1ebd gi\u00fap b\u1ea1n \u201c\u0111\u00e1nh b\u1ea1i\u201d \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n

Direct Marketing<\/strong><\/p>\n

Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a b\u1ed9 ph\u1eadn Direct Marketing l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 ph\u00e1t t\u1edd r\u01a1i, bi\u1ec3u m\u1eabu, banner qu\u1ea3ng c\u00e1o,\u2026<\/p>\n

Ph\u00e2n ph\u1ed1i (Distribution)<\/strong><\/p>\n

C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t ph\u00e2n ph\u1ed1i vi\u00ean l\u00e0 gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean m\u1ed9t chu\u1ed7i cung \u1ee9ng. Theo \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec7m v\u1ee5 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00fd ho\u1eb7c si\u00eau th\u1ecb,..<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research)<\/strong><\/p>\n

C\u00f4ng vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. T\u1eeb nh\u1eefng thu th\u1eadp tr\u00ean s\u1ebd c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eadn th\u1ee9c c\u1ee5 th\u1ec3 v\u1ec1 \u201d th\u00e1i \u0111\u1ed9\u2019 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh.<\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng (Media Planning)<\/strong><\/p>\n

Vi\u1ec7c l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u00f3 s\u1ef1 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. N\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh d\u00e0nh cho m\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng t\u1ed1t nh\u01b0: internet, b\u00e1o, t\u1ea1p ch\u00ed, TV, radio,\u2026<\/p>\n

\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m (Product Pricing)<\/strong><\/p>\n

Tr\u01b0\u1edbc khi \u0111\u01b0a ra gi\u00e1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ednh to\u00e1n t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed bao g\u1ed3m c\u1ea3 s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn chuy\u1ec3n. Vi\u1ec7c tham kh\u1ea3o gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng l\u00e0 \u0111i\u1ec1u m\u1ed9t nh\u00e2n vi\u00ean \u0111\u1ecbnh gi\u00e1 n\u00ean l\u00e0m.<\/p>\n

H\u1ea7u h\u1ebft, c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 ch\u00fat bi\u1ebfn \u0111\u1ed9ng v\u1ec1 gi\u00e1 sau m\u1ed9t th\u1eddi gian. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed s\u1ea3n xu\u1ea5t, ti\u1ec1n l\u01b0\u01a1ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u0103ng gi\u00e1,\u2026. Vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 theo d\u00f5i nh\u1eefng bi\u1ebfn \u0111\u1ed9ng \u0111\u00f3 v\u00e0 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n c\u1ee5 th\u1ec3.<\/p>\n

Kinh doanh b\u00e1n h\u00e0ng (Sales)<\/strong><\/p>\n

X\u00e9t t\u1eeb g\u00f3c \u0111\u1ed9 Marketing th\u00ec c\u00f4ng vi\u1ec7c Sale ch\u00ednh l\u00e0 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1ch th\u00fac \u0111\u1ea9y ch\u1ec9 ti\u00eau b\u00e1n h\u00e0ng. Ngo\u00e0i ra, v\u1ecb tr\u00ed n\u00e0y c\u0169ng c\u1ea7n ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch v\u1ec1 vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1eafp x\u1ebfp m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 l\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

One-to-one Marketing<\/strong><\/p>\n

V\u1ecb tr\u00ed n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c giao ti\u1ebfp v\u00e0 trao \u0111\u1ed5i m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u v\u00e0 l\u1eafng nghe nh\u1eefng t\u00e2m t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n v\u1edbi th\u1ecb hi\u1ebfu, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Impression Marketing<\/strong><\/p>\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a v\u1ecb tr\u00ed n\u00e0y ch\u00ednh l\u00e0 l\u00e0m sao gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn, t\u1ed1t h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

5. Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 – Ngo\u1ea1i th\u01b0\u01a1ng c\u00f3 \u0111\u00e0o t\u1ea1o chuy\u00ean ng\u00e0nh Marketing kh\u00f4ng?<\/b><\/h3>\n

\"\"<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 C\u00f3. \u0110\u0103ng k\u00fd h\u1ecdc ngay t\u1ea1i tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 – Ngo\u1ea1i th\u01b0\u01a1ng, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc\u00a0theo m\u00f4 h\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ea3m b\u1ea3o c\u00e1c ki\u1ebfn th\u1ee9c trong l\u0129nh v\u1ef1c chuy\u00ean ng\u00e0nh Marketing.\u00a0\u0110\u1ed1i v\u1edbi nh\u1eefng sinh vi\u00ean chuy\u00ean ng\u00e0nh Marketing th\u00ec ngay t\u1eeb khi c\u00f2n trong nh\u00e0 tr\u01b0\u1eddng c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb kh\u1ed1i ki\u1ebfn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 vi\u1ec7c ph\u00e2n t\u00edch t\u00e2m l\u00fd, h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch Marketing d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n

L\u0129nh v\u1ef1c Marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cng\u00e0nh ngh\u1ec1 c\u1ee7a t\u01b0\u01a1ng lai\u201d v\u00ec h\u1ee9a h\u1eb9n v\u1ec1 t\u0103ng tr\u01b0\u1edfng trong c\u1ea3 quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 vai tr\u00f2 trong kinh doanh. Hi\u1ec7n nay, t\u1ea1i Vi\u1ec7t Nam, l\u0129nh v\u1ef1c Marketing \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd, c\u00f3 r\u1ea5t nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9 tr\u00ean c\u00e1c h\u1ea7u h\u1ebft c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c k\u00eanh Online. Marketing gi\u1edd \u0111\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb l\u1ef1a ch\u1ecdn.<\/p>\n

————————————————————————–<\/p>\n

TR\u01af\u1edcNG CAO \u0110\u1eb2NG C\u00d4NG NGH\u1ec6 – NGO\u1ea0I TH\u01af\u01a0NG<\/strong><\/p>\n

\u0110\u1ecba Ch\u1ec9: 42-46 Phan Ch\u00e2u Trinh, Qu\u1eadn H\u1ea3i Ch\u00e2u, TP. \u0110\u00e0 N\u1eb5ng<\/p>\n

\u0110i\u1ec7n tho\u1ea1i: 093 485 55 46<\/strong><\/p>\n

Email:\u00a0caodangcongnghengoaithuong@gmail.com<\/p>\n

V\u0103n ph\u00f2ng ti\u1ebfp nh\u1eadn h\u1ed3 s\u01a1:<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * 42-46 Phan Ch\u00e2u Trinh, Qu\u1eadn H\u1ea3i Ch\u00e2u, TP. \u0110\u00e0 N\u1eb5ng<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 * 116 Nguy\u1ec5n Huy T\u01b0\u1edfng, Qu\u1eadn Li\u00ean Chi\u1ec3u, TP. \u0110\u00e0 N\u1eb5ng<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh Marketing Trong cu\u1ed9c \u0111\u1ed5 b\u1ed9 m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng nghi\u1ec7p 4.0, c\u00e1c h\u00ecnh th\u1ee9c Marketing \u2013 Truy\u1ec1n th\u00f4ng \u0111ang d\u1ea7n ph\u00e1t huy vai tr\u00f2 c\u1ee7a m\u00ecnh. Ng\u00e0nh ngh\u1ec1 n\u00e0y ch\u00ednh l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng, ph\u00e1t tri\u1ec3n r\u1ea5t nhanh trong t\u01b0\u01a1ng lai nh\u1edd c\u00e1c y\u1ebfu t\u1ed1 thu\u1eadn l\u1ee3i nh\u01b0: chi ph\u00ed th\u1ea5p nh\u01b0ng l\u1ea1i ti\u1ebfp …<\/p>\n","protected":false},"author":1,"featured_media":1945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,26,25],"tags":[],"_links":{"self":[{"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/posts\/1938"}],"collection":[{"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/comments?post=1938"}],"version-history":[{"count":6,"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/posts\/1938\/revisions"}],"predecessor-version":[{"id":3311,"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/posts\/1938\/revisions\/3311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/media\/1945"}],"wp:attachment":[{"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/media?parent=1938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/categories?post=1938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dangnhapfun88.org\/wp-json\/wp\/v2\/tags?post=1938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}